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Wings Event Center Connects New Digital Sign To A Hashtag For 20 Foot Tall Selfies


Kalamazoo, Mich. – Search for #bigsignselfie on Instagram, Twitter, or Facebook and you will see two local Kalamazoo companies blurring the lines between the digital and physical world. SignArt, Inc and Wings Event Center have partnered to put popular local selfies on the new 20-foot-tall digital sign on I-94 at Wings Event Center.

    The #BigSignSelfie contest will display the three most liked selfies from the hashtag on the digital sign updated daily. Entrants can take a selfie with any local Kalamazoo brand and share it on the hashtag #bigsignselfie the three posts with the most likes each day will be displayed on the sign for two weeks starting April 6, 2015. The selfie with the most likes will win a pair of tickets to see WWE Live on June 21 at Wings Event Center.

    “The way social media is so much a part of our daily lives, we wanted to create an experience that people could engage with our brand in a different way,” says Sarah Lee, director of marketing and communications at Wings Event Center. “We are excited to add this new outdoor digital sign as a part of our more robust entertainment experience such as our digital scoreboard in our facility that we installed more than two years ago.“

The new Wings Event Center digital sign boasts a 20 foot tall and 32 foot wide LED display that can produce 1.15 Quintillion Colors and can be managed wirelessly. The sign can change images daily or more often and can even be programmed to rotate different images during different times of day.

“Signage has become the next screen in our lives. More screens are popping up everywhere, on our dashboards in our cars, in our pockets and screen technology is continuing to get bigger and better with LED technology leading the way,” says Steve VanderSloot, director of sales at SignArt, Inc. “We are excited to bring some of this technology home to Kalamazoo and we couldn’t think of a better partner than Wings Event Center who we have worked with for over 20 years.”

For more information on the contest visit www.signartinc.com/bigsignselfie or follow signartinc on facebook twitter, or instagram.


About SignArt, Inc.

A nationally ranked sign manufacturer for commercial, electrical and architectural signs, SignArt provides custom-built designs, sturdy construction, expert installation and continuous maintenance.


Founded in 1971 in Kalamazoo Mi SignArt continues to take great strides to understand the relationship between sensitivity to the visual environment and brand communication needs. Our name stems from continued success in balancing your brand and the community.


About Wings Event Center

Wings Event Center, owned and operated by Greenleaf Hospitality Group, is home to the minor league hockey team Kalamazoo Wings and a full entertainment venue offering concerts, sporting events, family shows and trade shows. Built in 1974, Wings Event Center values partnerships with the community to bring events and attractions that enrich the lives of residents in the Kalamazoo area.

Wings Event Center Connects New Digital Sign To A Hashtag For 20 Foot Tall Selfies
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